October 22, 2013

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Christian Fuchs on value From an interview with Christian Fuchs: 4) Karl Marx was largely focused on labour as a basic human activity. How does his labour theory relate to contemporary media and communication processes? Where do you see the border between labour and play in contemporary social media environments? There is an anthropological element that Marx stresses. How humans have differentiated themselves from animals and how society has become differentiated has to do with purposeful human activity and self-conscious thinking. What distinguishes a bee from an architect is that the architect always imagines the result of what he produces before he produces it. This anticipatory thinking is at the heart of all human work processes. Work takes its organisational forms through social relations within specific societal formations ? for example in the capitalist mode of production and the capitalist mode of the organisation of society. Then the labour theory of value comes in. Some say this is vital for social media, some say we do not need this theory because it is completely outdated. There is a lot of misunderstanding about the labour theory of value. When I read articles about this topic I always look at the basic concepts used besides value and labour. A lot of people use the terms money and profit, not understanding that labour theory of value is a theory of time in society and the capitalist economy. The crucial thing about how Marx conceptualizes value is that there is a substance of value and a measure of...

Jodi Dean

Jodi Dean is a political theorist.

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