Sarah Palin Nomination Continues the Bush Presidency's Gender Politics
Though Sarah Palin's breakout speech to the Republican
National Convention stressed her identity as a "maverick" and
"reformer," a closer look at her message reveals that her selection as
McCain's vice presidential nominee continues the legacy of the gender
politics inaugurated with the George W. Bush presidency. Touting that
"W Stands for Women," George W. Bush surrounded himself with
professional and accomplished women, such as Condoleeza Rice and Karen
Hughes, sought the so called "soccer moms" demographic in the 2000
election, and staked his run for office in 2004 on issues like freeing
the women of Iraq and Afghanistan. Critics have derided the Bush
Presidency for standing against women in terms of his positions on
issues such as health care, wages, welfare, social security, and the
tax structure. But if we take Bush's rhetoric seriously, we see that
has stood for women. In fact, Bush has shaped a new politics of gender
that has sought to hijack the language of feminism for socially
conservative ends and feminize American citizens in advocating a
strong, chivalrous presidency that can save us in times of crisis. The
McCain/Palin ticket continues and extends this legacy.
Palin's speech at the Republican Convention illuminates a rhetoric that
is deeply gendered though we might not immediately recognize it as
such. Not surprisingly, she didn't hit on the usual "women's issues"
such as abortion even though she was chosen for her pro-life views. As
a pro-life feminist, Palin has argued that "no woman should have to
choose between her career, education, and her child." Last night,
however, Palin packaged herself as another kind of feminist: a spunky,
white, rifle-shooting mom, governor, and beauty queen who, like McCain
"doesn't run with the herd," and can stand up to tough challenges. And
in contrast to McCain, the "great man," Palin painted Obama as a
feminine alternative. In Palin's gendered and racialized universe,
Obama comes off as a narcissist who authors autobiographies instead of
legislation, a "community organizer" who wants to "heal the planet," a
weakling who would "meet terrorists without preconditions" and who
worries the "Al Quaeda terrorists" won't be "read their rights."
Real women, it turns out, support and work in the administrations of
real men like George W. Bush and John McCain. This is a fundamentally
heterosexist, white, god-fearing universe where strong hockey moms, who
differ from pit-bulls only in that they wear "lipstick," lead alongside
strong men who "do more than talk." They "flash a grin and a thumbs
up" in the grimmest of circumstances to reassure us all that "we're
going to pull through this."
As my co-editor, Michaele Ferguson, and I wrote in the introduction to
W Stands for Women: How the George W. Bush Presidency Shaped a New
Politics of Gender (Duke, 2007), "the constellation of an eviscerated
liberal feminism, a hierarchical gender ideology, and a neoconservative
security strategy articulated by the Bush presidency represents a new
configuration of gender politics whose significance and impact will
extend far beyond Bush's two terms in office." In fact, the
McCain/Palin ticket promises to push this legacy even more powerfully.
Packaged as a historic achievement for women, and as a "maverick" move,
this ticket promises instead a man and a woman who continue George W.
Bush's politics of gender with more of the same: a macho politics that
favors war over diplomacy, a tax policy that disadvantages women who
disproportionately fill out the ranks of the poor, a masculinized
security state, hetero-sexist policies on marriage, and the overturning
of Roe v. Wade. This is not a break with the Republican past, but
consistent with what Bush has been doing all along.
Say what you will about the intelligence of the Republicans - they run linguistic rings around the Democrats.
I love Palin's ambigious statement regarding her daughter's pregnancy:
"We're proud of Bristol's decision to have her baby and even prouder to become grandparents"
A casual reader (most of voters) would take what away from this? That her daugher had a choice and made a decision regarding her pregnancy? It is sufficiently vague to provide multiple meanings and cover all bases.
This statement coupled with the (to paraphrase) 'now our family's business is off limits to the press' is brilliant - after slipping in the political message, discussion of the meaning is shut off.
Absolute genius.
Posted by: pebird | September 08, 2008 at 10:47 AM
Hope this isn't too much off-topic...
I have a different spin on the Palin nomination. I don't think it is about women voters as much as about white men.
My thinking is something like this: the general atmosphere for change is strong is the electorate. The theme of a historic, symbolic act (elect an African American) that can absolve the US of the Bush Years has some resonance.
There is also unconscious racism throughout the country, encompassed most strongly in white males. However, this is not as strong as in the past - these voters are split between doing "what comes natural" vs. "the right thing". They need a reason to stay the course and not make a break.
So the Republicans give them that reason - vote for a women for VP and you can vote against the black man with no guilt.
Posted by: pebird | September 08, 2008 at 11:01 AM
Pebird, the above formula is freakin' brilliant.
I heard Zizek speak in San Francisco last Friday. He mentioned that the notion of interpassivity is increasingly being mobilized within Republican party discourse.
In effect, Zizek points out how Republican discourse allows its followers to enact their fury to the extent that the top brass is in the position to never concretely render a coherent, concrete program to thus assuage the symptoms of their rage.
The problem,for Zizek,is that the former tells its subjects that we know very well that you're angry, et cetera, but we have a number of behind the scene experts who will manipulate the structure so you do not have to worry about anything--"you can," remarks Zizek, "explode in your rage, we will have great fun, you will not have to think, our Karl Roves and so on will secretly do the work."
So, to put it in Zizek's terms of course, the seemingly violent act of "disturbing" the androcentric logic of our poltico-ideological horizon by have Palin on the Republican ticket is in fact a sign of impotence in the sense that the structure preserving the status quo will not change but will endure.
Is Palin object a?
Posted by: Nathan A. Franklin | September 08, 2008 at 04:08 PM
Hegel (who respected Luther as much as he did say Caesar), and old hegelians would side with the Right over gangsta-marxists, however brutal, tasteless, and philistinish the hicks may be....for dat matter, even GWF Hegel rarely sounded as racist as Marx hisself, who used the n-word nearly as often as a Carlyle did.....
Posted by: 8 | September 09, 2008 at 12:51 PM
Nathan is right--PE Bird's formula is brilliant.
Posted by: Jodi | September 09, 2008 at 07:34 PM