So what are the prospects for the articulation of a protest movement based on the model of an "and" - as though inclusion at any cost were its primary goal? In relation to what is the political concatenation organized? Why actually? Which goals and criteria have to be formulated - even if they might not be so popular? And does there not have to be a much more radical critique of the articulation of ideology using pictures and sounds? Does not a conventional form mean a mimetic clinging to the conditions that are to be critiqued, a populist form of blind faith in the power of the addition of arbitrary desires? Is it not therefore sometimes better to break the chains, than to network everyone with everyone else at all costs?
“It’s like a meme war,” Rivero says, “and politics is being won and lost on social media.”
In retrospect, Facebook’s takeover of online media looks rather like a slow-motion coup. Before social media, web publishers could draw an audience one of two ways: through a dedicated readership visiting its home page or through search engines. By 2009, this had started to change. Facebook had more than 300 million users, primarily accessing the service through desktop browsers, and publishers soon learned that a widely shared link could produce substantial traffic. In 2010, Facebook released widgets that publishers could embed on their sites, reminding readers to share, and these tools were widely deployed. By late 2012, when Facebook passed a billion users, referrals from the social network were sending visitors to publishers’ websites at rates sometimes comparable to Google, the web’s previous de facto distribution hub. Publishers took note of what worked on Facebook and adjusted accordingly.Continue reading the main story